Welcome to Pantherland
A Vibrant Introduction to PVAMU’s Legacy & Spirit
Objective
- Brand Awareness – Boost awareness and promote the PVAMU brand—both to long-time supporters and new audiences unfamiliar with its legacy and impact.
- Storytelling Excellence – Elevate PVAMU’s digital presence by crafting a narrative that’s engaging, conversational, and informative while remaining visually appealing.
- Campus Pride – Showcase PVAMU’s beautiful campus, Panther pride, and community spirit through compelling visuals and storytelling that reflect the university’s culture and traditions.
- Digital Engagement – Increase web traffic and social engagement by creating content that reinforces PVAMU’s online presence and serves as a lasting resource for students, faculty, and alumni.
Challenge
Challenge
Before the launch of “Welcome to Pantherland” in 2024, new faculty, staff, and students often lacked a centralized, engaging introduction to Prairie View A&M University. While orientation materials existed, there was a clear need for a visually compelling and easily accessible digital resource that captured PVAMU’s essence—its history, culture, and traditions—in a way that resonated with all audiences.
This gap limited community connection and left an opportunity to celebrate PVAMU’s vibrant legacy more powerfully. The project aimed to deliver a welcoming, story-driven experience that not only engaged new audiences but also reconnected the University’s 80,000+ alumni with nearly 150 years of history and pride.
- Accessibility – Create a centralized digital resource that simplifies orientation and engagement.
- Representation – Capture PVAMU’s unique spirit, culture, and Panther pride through impactful visuals.
- Connection – Strengthen the emotional bond between current students, alumni, and the University community.
Results
This entry successfully met all its objectives and delivered outstanding results. It became one of the year’s top performing social media posts, driving significant engagement and interest. The article garnered over 2,000 views, with an impressive average read time of approximately 2.5 minutes.
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