Award-Winning Billboards

Objective

  • Increase Web Traffic – Direct audiences to PVAMU’s admissions page, respective college landing pages, and monthly Shorthand stories.
  • Boost Brand Visibility – To increase PVAMU’s visibility in strategic locations and maintain its position as one of the best institutions.
  • Engage Prospective Students – Using creative visuals and short messages to make academic programs more interesting to prospective students.
  • Support Digital Storytelling – Make sure that the billboard messaging is in line with the monthly Shorthand stories to ensure that there is a consistent brand

Challenge

Prairie View A&M University wanted to improve visibility and engagement by combining physical advertising with digital storytelling. A new billboard was placed every month in a strategic location to showcase a particular college or area that was featured in the university’s Shorthand story. The goal was to drive traffic to admissions, respective college landing pages and the PVAMU homepage and make the billboard messaging link up with the online content.

A person in a yellow shirt kneels in a green field, surrounded by crops, with a sunny sky above and text promoting community health initiatives.
A woman in a purple shirt stands by a water body, holding a microphone, promoting storytelling excellence at an event.

Results

The billboard campaign increased web traffic and there was a clear increase in the number of visitors to the college pages and the Shorthand stories every month.

The integration of billboard content with digital storytelling helped PVAMU build brand awareness and develop a unique marketing approach that connected the offline and online marketing efforts. This approach not only increased engagement but also made PVAMU a trendsetter in university marketing and recruitment.

Billboards

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Shorthand Stories

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Instagram

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