The Panther Stadium encountered major problems due to inadequate fan turnout and decreasing ticket revenue. Since the stadium opened over 10 years ago the banners displayed at the stadium have remained unchanged thus becoming unaligned with the university’s modern athletics identity.
These banners failed to capture the energy and excitement needed to create an engaging environment for fans. The stadium’s banners appeared uninviting because they were uncolorful while their non-relation to the developing athletics program led to small fan numbers and decreasing ticket sales.

The project faced major obstacles which stemmed from both time constraints and logistical challenges. The project started with scarce pre-design materials because we had only two football players available for photoshoots who needed to stay anonymous. The project faced severe time constraints since the two previous vendors who previously attempted could not meet the design requirements as envisioned. Therefore, we instead took on the design in-house with our sole designer, Tyrell Irby and sole photographer, Nicholas Hunt. With the timeline narrowing down we were left with only seven days before the design deadline.