Pharr, TX – On February 27, 2024 – Prairie View A&M University (PVAMU) Extension’s Community and Economic Development (CED) successfully hosted a Digital Literacy workshop to empower small business owners funded by the USDA National Institution of Food and Agriculture through a grant to the Southern Rural Development Center (SRDC). The workshop was held at the Pepe Salinas Memorial Recreation Center in Pharr, TX, and provided participants with essential digital skills and confidence to navigate the online landscape effectively. 

In partnership with Village in the Valley (VIVA), an organization dedicated to elevating and uniting the black community while fostering cultural connections in the Rio Grande Valley, PVAMU Extension facilitated this initiative to bridge the digital divide and empower individuals with the tools needed to thrive in an increasingly digital world. 

As vast amounts of funding are set to flow into states for broadband expansion in the coming year, the importance of equipping individuals with digital literacy skills cannot be overstated. Without the ability to utilize online resources safely and effectively, many risk being left behind in the digital age. However, with the right skills, broadband access can serve as a gateway to new opportunities in areas such as work, education, healthcare, social connections, and more. 

“We are thrilled to collaborate with PVAMU Extension to empower small business owners in our community through digital literacy,” said Dr. Theresa Gatling, president of VIVA. “By providing individuals with the necessary skills to harness the power of broadband, we are not only promoting economic empowerment but also fostering inclusive growth and connectivity within our community.” 

The Digital Literacy workshop leveraged digital topics developed by SRDC, ensuring participants gained practical insights and knowledge to enhance their online presence and drive business growth. Through hands-on training sessions and interactive discussions, attendees acquired valuable skills to navigate digital platforms, optimize online resources, and safeguard their digital footprint. 

“Broadband access is no longer a luxury; it is necessary in today’s digital economy. However, access alone is not enough. We must also equip individuals with the skills and confidence to leverage broadband effectively,” said Rina Castillo, Community & Economic Development agent of PVAMU Extension. “Through initiatives like the Digital Literacy workshop, we empower small business owners to harness the full potential of digital technology, driving innovation, and fostering economic resilience within our communities.” 

Contact Rina Castillo by email at rdcastillo@pvamu.edu for more information about PVAMU Extension and upcoming digital literacy initiatives. 

Rina Castillo
CED Extension Agent (Hidalgo & Starr County)
rdcastillo@pvamu.edu