Ruth J. Simmons
Conversations
Elizabeth Alexander, President of the Mellon Foundation, participated in a dynamic discussion about her career on November 7, 2022. She shared insights and experiences from her professional journey, offering valuable perspectives to the audience.
On November 14, 2022, Chris Tucker, a renowned comedian, actor, and humanitarian, engaged in an intriguing conversation about his life and career. He provided fascinating anecdotes and reflections on his diverse accomplishments, captivating the audience with his unique insights.
Prairie View A&M University’s College of Business organized an event on February 14, 2023, where Lorie K. Logan, President of the Federal Reserve Bank of Dallas, joined PVAMU President Ruth J. Simmons in a discussion. The conversation delved into important topics related to the economy and financial systems, providing valuable insights for the attendees.
At a ceremony on February 27, 2023, Harvard President Lawrence S. Bacow was honored with the Prairie View A&M University President’s Medal. The medal was presented by Ruth J. Simmons, the outgoing president of PVAMU. This recognition highlighted Bacow’s significant contributions to academia and leadership.
Shortly before the Prairie View event, Harvard announced that Ruth J. Simmons would be appointed as a senior adviser to the president of Harvard, specifically focusing on engagement with historically Black colleges and universities. This appointment reflected Simmons’ expertise and commitment to fostering connections between institutions of higher learning.
Objective and
Target Audience
Objective: The main objectives of this campaign is dedicated to highlighting excellent leaders affiliated with PVAMU. Elizabeth Alexander, President of the Mellon Foundation held a lively discussion about her career on November 7, 2022. Chris Tucker, comedian, actor, and Humanitarian held an interesting conversation about this life and career on November 14, 2022. Prairie View A&M University’s College of Business welcomed Federal Reserve Bank of Dallas President Lorie K. Logan in conversation with PVAMU President Ruth J. Simmons on February 14, 2023. Harvard President Lawrence S. Bacow was awarded the Prairie View A&M University President’s Medal by the university’s outgoing president Ruth J. Simmons at a ceremony on February 27, 2023. Harvard announced hours before the Prairie View event that Simmons will be appointed senior adviser to the president of Harvard on engagement with historically Black colleges and universities.
Target: The target audience of this campaign is current students, faculty, staff, alumni, prospective students, and stakeholders of PVAMU.
Campaign Strategy
Social Media: PVAMU covered the event on social media on Facebook, Instagram posts and stories, and Twitter.
- Elizabeth Alexander, President of the Mellon Foundation carousel post reached 3,334 accounts and 4,480 impressions, and have 182 likes, 8 shares, and was saved 6 times on Instagram.
- Conversation with Chris Tucker post reached 24,243 accounts, 31,737 impressions, and have 6,785 likes, 937 shares, 26 comments and was saved 312 times on Instagram.
- Federal Reserve Bank of Dallas President Lorie K. Logan in conversation with PVAMU President Ruth J. Simmons post reached 6,959 accounts, 8,763 impressions, and have 726 likes, 19 shares, 6 comments and was saved 11 times on Instagram.
- The conversation with Harvard President Lawrence S. Bacow post reached 5,507 accounts, 5,866 impressions, and have 473 likes, 18 shares, 4 comments and was saved 7 times on Instagram.
5.5K+
YouTube Views
Results
YouTube Views: A Conversation with Elizabeth Alexander received nearly 1,000 views on YouTube, A Conversation with Chris Tucker received well over 3K views, and A Conversation with President Lawrence S. Bacow from Harvard University received over 1.5K views.
Event Attendees: The Conversation with the President series garnered over 3,000 attendees combined.
