Impact Leadership Academy
Aldine Partnership
Prairie View A&M University students, faculty and staff helped welcome students to the first day of school at Aldine ISD’s Impact Leadership Academy (ILA), the district’s first all-boys school. PVAMU partnered with the ILA to cultivate learning experiences rooted in identity, leadership, community and activism, all designed to address academic achievement and support social and emotional needs for young Black and Latino male students
Objective and
Target Audience
Objective: The main objectives of this campaign is dedicated to investing in programs and services that address issues and challenges affecting the diverse ethnic and socioeconomic population of Texas and the larger society, including the global arena. This partnership’s impact will be far-reaching and inspirational to all involved.
Target Audience: The target audience of this campaign is young minority, male students in first through eighth grade.
Campaign Strategy
Social Media: PVAMU covered the event on social media on Facebook, Instagram posts and stories, and Twitter. The Aldine ISD’s Impact Leadership Academy reel reached 198,000 accounts and was watched 52,978 times, and have 6,159 likes, 165 comments, 803 shares, and was saved 121 times on Instagram, LinkedIn reached 50k accounts and received 334 likes, 9 comments and 16 reposts including co-partnered posts with Aldine ISD and Impact Leadership Academy’s leadership team.
Promotional Items: PVAMU gave out 250 of promotional items to 375 children such as pencil kits, pens, bookmarkers, etc.
Promotional Support: PVAMU secured The Marching Storm and PVAMU Cheer to attend the event to excite and engage with the students. Alumni Affairs office representative created 7 custom baskets for our PVAMU administration/teacher alums that were filled with PVAMU branded items for their classrooms.
News Coverage: PVAMU was featured on the Houston news channels KPRC and Houston Chronicle.
View KPRC’s TV’s coverage here: Read More
View the Houston Chron article here: Read More
Post event: PVAMU invited students and staff from Aldine ISD to visit the campus for a day of fun-filled activities including meeting the University mascots, attending a football game, special gifts/giveaways and a check presentation.
Results
198K
Accounts Reached
52K+
Watch Time
on Instagram
6K+
Likes
50K
LinkedIn Reach
