Homecoming 2024

Objective

  • Enhancing School Pride – Create a bold, visually engaging campus environment that excites and enhances the university’s brand identity.
  • Increasing Student and Alumni Engagement – Create graphics that the audience will find catchy and compelling, and which will make them want to engage and participate in Homecoming events.
  • Increasing the Rate of Attendance – Produce a visually rich experience that will bring more people to the Homecoming events and celebrations.
  • Improving Social Media Interaction – Use effective designs to make attendees post their experiences online, thus enhancing digital interaction and awareness.

Challenge

The Office for Marketing and Communications at Prairie View A&M University leads the effort to maximize visual impact during Homecoming events by creating an immersive experience that energizes both campus and community members. Our $14,000 budget required us to develop powerful visual elements which would boost school spirit while increasing event attendance and social media presence. Our goal was to create a dynamic Homecoming atmosphere through strategic resource management and cost-effective material selection and placement in high-visibility areas which would appeal to students, alumni, faculty, and staff members.

Storyboard showing the various designs associated with Homecoming 2024

Results

The project was completed on time and successfully transformed campus spaces into a dynamic, branded Homecoming experience. The graphics increased engagement, boosted school pride, and enhanced social media interaction as attendees shared their experiences.

Positive feedback highlighted the impact of the visuals, contributing to higher event attendance. Strategic resource management ensured maximum impact within the budget, making the initiative a model for future event branding efforts.

Athletics Website

0%
Click Increase

Social Media Reveal Video   |   6-Month Period

0K+
Total Views

Ticket Sales

0%
Sale Increase

Attendance

0K+
Total Attendees

Explore More Case Studies

Learn more A Creative Calling Prairie View A&M University’s mission and values are showcased by bringing its core pillars - Transformative Student Experience, Groundbreaking Research, Inspiring Faculty, and Notable Alumni - to life through engaging and impactful storytelling. Learn more Award-Winning Billboards Billboard initiatives increases web traffic to PVAMU’s admissions and college pages while enhancing brand visibility in strategic locations. Through engaging visuals and concise messaging, it captures prospective students’ interest and aligns with monthly stories to ensure unified storytelling. Learn more Homecoming 2024 This initiative elevated school pride by creating a bold and visually engaging campus environment that reflects and strengthens the university’s brand identity. Learn More Showcasing PVAMU’s Excellence Photos that inspire pride and engagement from students, alumni, and the broader HBCU community. Learn more Revitalizing Game-Day Energy The main goal of this project was to boost fan attendance through revitalizing the visual presentation of the stadium. We wanted to develop an eye-catching and high-energy environment which would appeal to students together with faculty members staff and alumni and corporate partners. Learn more Welcome to Pantherland Showcases PVAMU’s beautiful campus, Panther pride, and community spirit through compelling visuals and storytelling that reflect the University’s culture and traditions. Dr. Clarence Talley A woman in a yellow dress holds a candle and a program, surrounded by a crowd of similarly dressed individuals in a dimly lit setting.