Serves to guide the creative direction, planning, and development of CAHS activities that carry out the mission of the unit to communicate the value of the college to its stakeholders. Holds responsibility to increase awareness of the land-grant impact at PVAMU. Designs, implements, and facilitates annual marketing plans for the college. Provides leadership in organizing CAHS events, programming, content, branding, and marketing. Develops strategies to facilitate growth and aid in resiliency planning for the college as well as effectively overseeing procedures that produce communication, marketing, and branding on the college’s behalf.
Assists IIC Director in marketing, developing content for media publication, organizing and conducting research on academic achievements, research projects and extension programs. Helps manage overall activities of department staff and provides media and content distribution support to County Extension Agents by organizing appearances, placements, and branding with state and national media sources. Her experience in television and radio news brings special and exclusive knowledge with branding the college to various media. Coordinates all components of the department to effectively provide accurate communications, branding, and marketing for the college.
Creates, edits, designs, and assists in the distribution of all CAHS written content for media and print materials. With her journalistic background, she serves as Writer for the department along with assisting the Media and Publication Manager in coordinating media, marketing, distribution of all written content, and branding of the college. Oversees all written articles and news updates on the CAHS website and distributed on behalf of the college. Helps produce educational marketing and print materials for CAHS events, programs, and branding. Provides support for photography, videography, or other digital media for CAHS needs.
Hosts the department in support capacity for all pressing administrative needs. Processes, reconciles, and archives purchase requisitions that comply with administrative policies as well as organizes staff. Manages travel arrangements, expense reports, promotional items, storage of inventory supplies, and equipment. Serves as a liaison for departmental equipment and service contracts.
Creates and manages a data warehouse system that will enhance communication with clients and build healthy business relationships with internal and external supporters of the college. Produces post-event analysis reports by collecting and analyzing registration and evaluation data to enhance program delivery and impact reporting within the various departments in the college. Assists event coordinators to streamline the registration process by using registration management tools that will improve customer relations.
Assists in the design and production of all creative visual and digital materials purposed for branding educational and awareness of all CAHS areas such as research, extension, and agricultural programs. Provides support for photography, videography, print design, website design, and other digital media for CAHS needs.
Performs research and implements new technology systems. Directs the work of system and business analysts, developers support specialists and other computer-related workers. Evaluates user needs and system functionality to ensure IT facilities requests are met. Enhances information systems results by identifying information systems technology opportunities and developing application strategies.