College of Business Students Research International Market Profiles, Present Research at Annual Symposium

More than 40 students in seven teams from the Consumer Behavior and Marketing Communications courses presented research papers during the Annual Research Symposium: “A decade of excellence in research: Cultivating intellectual growth”.

Dr. Kishwar Joonas, Associate Professor of Marketing, has implemented this project in her curriculum since 2005. Early in the semester, Dr. Joonas assigned her students groups of scholarly literature pertaining to Marketing in Australia, Canada, U.K., and U.S.A.

According to Dr. Joonas, “These countries share a predominantly European culture, but still have unique market profiles.”

Dr. Joonas believes that having students present in teams increases bonding among them, promotes peer learning and helps to stem student attrition. Further, “team research enhances critical thinking and interpersonal skills and supplements student recruitment and development efforts,” explained Dr. Joonas.

“Team papers of this nature help achieve the teaching and research goals of PVAMU and COB, and the professional and personal goals of students. Also, they provide students with a better understanding of how we, as marketers, connect to the world around us,” reflected Justin Miles, Senior, Bachelor of Business Administration in Marketing.

External judges, who rated students on presentation skills and content criteria, were

  • Dr. James Palmer, Associate Provost, Academic Affairs
  • Dr. Ruby Stevens-Morgan, Institutional Research
  • Dr. Eric Risch, College of Agriculture
  • Ms. Kimberly Gay, Head Reference Librarian, John B. Coleman Library
  • Ms. Alisha Lowe-Scott, Student Affairs
  • Dr. Gin Chong, College of Business
  • Dr. Louis Ngamassi, College of Business
  • Mr. Shahab Uddin, Graduate Assistant, College of Business

Dr. Palmer, one of the panel of judges, said, “I enjoy seeing what students produce and I enjoyed their presentations. The papers encourage students to research, read, write and to think critically about the articles they have used.”

As a take-away, students were provided with detailed comments from judges to help hone their research and presentation skills.