General Guidelines for University Merchandise
- Consistency: All merchandise should be consistent with the university’s branding guidelines. This includes using the university’s official colors, logo(s), and wordmark.
- Design: Merchandise should have a modern, fresh design that appeals to students, alumni, and fans of the university.
- Variety: Merchandise should be inclusive and offer a variety of sizes, styles and colors that appeal to all.
- Distribution: Consider the best ways to distribute merchandise to maximize sales and reach the widest possible audience. This may include selling merchandise at university events, online or through retail partners.
- Quality: Products and merchandise connect our audiences to our brand and leave lasting impressions. Your designs must follow our brand guidelines, be high quality and portray the image of Prairie View A&M University appropriately. Learn how to use our name, logos, marks and colors on various merchandise items.
Licensing Requirement
Suppliers who manufacture and/or sell imprinted products with the Prairie View A&M University’s visual identity must be licensed by the university. Merchandise and apparel must be purchased through an approved, currently licensed vendor.
Whenever wordmarks, trademarks, logos, symbols, and/ or elements associated with Prairie View A&M University’s visual identity appear on merchandise and apparel, they must be accompanied by the appropriate registration mark. That may be a registered symbol, depending on the legal registration status of the trademark displayed. Manufacturers of any products and providers of any services using or in connection with any PVAMU logos and trademarks must be licensed by CLC.
CLC is Prairie View A&M University’s licensing agent, managing the application of licensees and the collection and distribution of any royalties. Visit clc.com for more information.
Trademark Licensing Program FAQ
The overall purpose of the Prairie View A&M University Licensing Program is to protect the integrity of the institution’s trademarks and to ensure such trademarks are used in an appropriate manner on PVAMU-branded merchandise.
Vendors can contact CLC directly to add us to their license, become a new licensee, or for more information.
For further information or assistance, contact the Assistant Director for Marketing, Office for Marketing and Communications, at PublicRelations@pvamu.edu.
The cost to obtain a licensed to sell PVAMU trademarked products is $250 application fee, $200 advance for all apparel and non-apparel products. Visit CLC.com for detailed information.