The Office of Institutional Research and Integrated Data Analytics (IRIDA) at Prairie View A&M University plays a critical role in advancing data-informed decision-making across the institution. IRIDA supports university leadership, academic programs, and administrative units by providing accurate, timely, and actionable data analytics, institutional research, and reporting services.

Key Functions and Services:

• Data Analytics & Reporting: IRIDA integrates institutional and external data sources to produce comprehensive reports and dashboards that inform strategic planning and policy development.
• Decision Support: The office delivers data-driven insights to academic and administrative leaders to help address challenges, monitor progress, and guide institutional initiatives.
• Survey Research: IRIDA conducts stakeholder surveys—targeting students, alumni, faculty, staff, and employers—to assess satisfaction, outcomes, and institutional effectiveness.
• Evaluation Support: The office partners with units across campus to support program evaluations and continuous improvement efforts.
• Data Resources & Accessibility: IRIDA maintains well-organized, documented, and accessible datasets that enhance transparency and accountability across the university.