Dr. Kishwar Joonas, associate professor of marketing in Prairie View A&M University’s College of Business, served as Proceedings Editor and a Track Chair-Consumer Behavior in the Association of Collegiate Marketing Educators (ACME) Annual Conference in Houston, Texas March 13-16. ACME is an internationally recognized professional marketing organization founded to encourage exploration and development of superior marketing practices from an academic and practitioner perspective. Joonas is in her 18th year of service as a leader in ACME.