Loving That Purple and Gold!

Embrace PVAMU Purple and Gold! Everything that we do at PVAMU reflects the PVAMU brand – this includes the colors that we wear and the way we present our logos to external audiences. Again, a clear and consistent brand identity is the key to building a strong brand.

Simply put, PVAMU Purple and Gold are the colors which identify us as Prairie View A&M University. The unfailing use of these colors is the easiest way to tap into a connection with our brand. To ensure consistency, be sure to use the proper specifications outlined in this guide.

A secondary palette of approved colors for use in marketing and communications materials and applications is provided. Remember, these colors should be used in a secondary way, letting our PVAMU Purple and Gold stand out among the rest. Please refer to the full brand guidelines book for additional information on secondary colors.

PVAMU Primary Colors

PVAMU Purple and PVAMU Gold may be used for Academics, Recruitment, Athletics, and Student Affairs activities and events. The formal gold and purple in the Color Palate is reserved for ribbon cuttings, graduation, galas, dedication, alumni pinning and building naming ceremonies only.

PURPLE PMS 268 C
Hex: #582c83
RGB: 88, 44, 131
CMYK: 33, 66, 0, 49

GOLD PMS 124 C
Hex: #eaaa00
RGB: 234, 170, 0
CMYK: 0, 27, 100, 8

GRAY P 179-9C
Hex: #808285
RGB: 128, 130, 133
CMYK: 52, 43, 41, 6

WHITE
Hex: #ffffff
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

BLACK
Hex: #000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90