Enhancement of Mass Communication Undergraduate Curriculum and Film and Television Studies Infrastructure
In 2007, PVAMU Department of Languages and Communication (LCOM) was granted the opportunity and resources to build and operate a fully functional, professional television studio. The television studio, located in the historical Hilliard Hall, is a MPEG-2 HD digital television studio serves as a practicum lab for the mass communication studios and the PVAMU community. In the ten years since the previous grant, the equipment and supporting software and technology has changed. The needs of the program to keep pace with these changes need to evolve as well.
Since the birth of cinema and the evolution of television, filmmakers and television producers of color have created award winning and thought provoking content despite under representation within the industry. As digital technology makes film making more accessible and cost effective for the creative entrepreneur, the need is apparent to offer a competitive program emphasis in film and television studies to prepare our graduates for careers within the entertainment and broadcast industry. This activity will serve to enhance the Mass Communication undergraduate curriculum and infrastructure as well as establish a program emphasis in which coursework will result in a Bachelor of Arts degree in Mass Communication with an emphasis in Film and Television Studies.
The University recognizes the vital role maintaining up to date technology and innovative practices play in the support of the school’s vision, mission, values and goals. With the proposed program enhancement, PVAMU Mass Communication program will become a leader among regional schools in cinema and broadcast education. With this funding, the Bachelor’s of Arts in Mass Communication with an emphasis in Film and Television Studies will be the newest and most innovative addition to Prairie View A&M University.
Theresa Dowell-Vest, MFA
Director of Film and Television Production
Phone: (936) 261-3722
Fax: (936) 261-3739