Public Relations

Mrs. Sheleah D. Reed
Executive Director for Communications
Email: sdreed@pvamu.edu
Tel: (936) 261-2121

Public Relations is responsible for:

• Planning, coordinating and implementing the university’s public relations and alumni relations imitative by utilizing technology to effectively communicate the university’s mission, goals, programs, events, and achievements to all stake holders; and serve as the University’s spokesperson and principal writer for the University publication.
• Provide administrative direction in the implementation and execution of the programs in the units that comprise the Office of University Communications.
• Oversee and implement strategic use of various communications vehicles.
• Provide ongoing assessment of the University’s marketing, branding and communication practices.
• Work in collaboration with colleges, schools, and departments to develop story ideas and distribute information In support of the University’s goal including student recruitment and fundraising.
• Forgo strong alliances with the PVAMU alumni community for the advancement of the University’s mission, goal, and objectives.
• Work collaboratively with the Office of Development, the PVAMU Foundation, the National Alumni Association, various alumni chapters, and other University affinity groups to support fundraising goals of the University.
• Develop and manage the annual departmental budget for the unit and for the separate departments to insure compliance with university regulations and achievement of unit goals.