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Student Affairs and Institutional Relations

Public Relations

Shaleah ReedMrs. Sheleah D. Reed
Executive Director for Communications
Email: sdreed@pvamu.edu
Tel: (936) 261-2130

Public Relations is responsible for:

  • Planning, coordinating and implementing the university’s public relations and alumni relations imitative by utilizing technology to effectively communicate the university’s mission, goals, programs, events, and achievements to all stake holders; and serve as the University’s spokesperson and principal writer for the University publication.
  • Provide administrative direction in the implementation and execution of the programs in the units that comprise the Office of University Communications.
  • Oversee and implement strategic use of various communications vehicles.
  • Provide ongoing assessment of the University’s marketing, branding and communication practices.
  • Work in collaboration with colleges, schools, and departments to develop story ideas and distribute information In support of the University’s goal including student recruitment and fundraising.
  • Forgo strong alliances with the PVAMU alumni community for the advancement of the University’s mission, goal, and objectives.
  • Work collaboratively with the Office of Development, the PVAMU Foundation, the National Alumni Association, various alumni chapters, and other University affinity groups to support fundraising goals of the University.
  • Develop and manage the annual departmental budget for the unit and for the separate departments to insure compliance with university regulations and achievement of unit goals.