Visual Identity Guidelines

The name Prairie View A&M University (PVAMU) represents our history of excellence in teaching, research and service. Our goal is to produce clearly identifiable, high-quality marketing communications for the public that convey our commitment to preserving the reputation of this progressive institution now and in the future.

A consistent visual identity is vital to Prairie View A&M University’s communication with the public.  Simple things like colors, imagery and fonts, when used consistently, create a stronger brand and add to the public’s ability to identify PVAMU. The following pages elaborate on the significance of each of design element and provide guidelines for their proper use.

The visual identity guidelines are designed for implementation in all internal and external publications, and both print and electronic communications. These guidelines provide general directions for using the University’s official trademarks and symbols, and are by no means comprehensive.

Contact the Office of Marketing and Communications should you have questions or need additional information.

Student Affairs and University Advancement
Office of Marketing and Communications
PO Box 519; MS 1100
Alvin I. Thomas Building, Suite 102
Prairie View, Texas 77446
(936) 261-2130

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