Crisis Communication

The Office of Marketing and Communications serves as a key resource during a crisis or emergency involving the University. Through various channels, the team will deliver messages to inform internal and external audiences, including the media, of the specific issue and the steps being taken to respond. Additionally, periodic updates will be made as the situation unfolds. The Office will coordinate communication efforts with other university units and departments by disseminating press releases, posting on social media sites, responding to media inquiries, and updating the main university website.

In coordination with the Department of Public Safety, the campus community will be notified of emergency situations (severe weather, serious threats to safety, etc.) via phone, text messages, and e-mails via the Panther Alert System.

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