The Communication program at Prairie View A&M University is designed to integrate theory with technology to prepare students for careers as communication professionals. The faculty teach classes using up-to-date skills and techniques and a sophisticated understanding of the organization of various media formats. Course offerings enhance the acquisition of knowledge of the methods used in television and video production, news broadcasting, and writing and editing for print media. In addition, students are trained in public speaking, debate, public relations, advertising, and ethics and laws that govern public communication.
Communication Program Learning Outcomes
1. Students apply theories of communication.
2. Students communicate ideas effectively to a variety of audiences.
3. Students will demonstrate effective use of a variety of communication tools and styles.
4. Students will demonstrate communication proficiency appropriate for meeting personal and professional needs.
The Department of Languages and Communications has an MPEG-2, HD digital television studio, PC/MAC computer labs, and a media production laboratory to teach television production, news broadcasting, video animation, video editing, and Internet web site development. The newly renovated television studio has state-of-the-art digital equipment and video management systems that offers a unique opportunity for students to learn production in a hands on environment. For students interested in print media, the student newspaper, The Panther, is an excellent platform to obtain experience in writing, editing, design and photojournalism.
Students choose one of two concentrations for the Bachelor of Arts degree in Communication, either the Communication Studies track or the Mass Communication track. Both tracks give students a foundation in important concepts and skills including law and ethics, interpersonal communication, disciplinary writing, theory, research, and criticism.
BACHELOR OF ARTS IN COMMUNICATION DEGREE REQUIREMENTS: 120 SCH
- 42 SCH for the Core Curriculum
- 6 SCH for the foreign language requirement (1 language)
- 24 SCH of department requirements for all COMM majors
- 18 SCH of concentration requirements
- 18 SCH minimum of minor requirements
- 12 SCH of unrestricted electives
Mass Communication Track (2010-2013)
Students must complete 18 SCH of track-specific COMM courses, including an internship.
Communication Studies Track (2010-2013)
Students must complete 18 SCH of track-specific COMM courses.
Communication majors are required to select a minor of their choice. Popular minors include English, marketing, sociology, and psychology.
MINOR IN COMMUNICATION: 18 SCH
Students select any courses with COMM prefixes, which allows maximum flexibility to construct a personalized program of study, with emphasis on speech communication, print journalism, or video and television production. All prerequisites must be observed, and for this reason, students are advised to complete COMM1003 and COMM1713 as soon as possible.