Alumni Giving Campaign
The largest grossing component of the Annual Fund is Prairie View A&M University’s Alumni Giving Campaign. Summer 2016 was the sixth year of our Annual Alumni Phonathon, we called over 10,000 alumni and friends to verify contact information and solicit for support by undergraduate students. The Phonathon affords students the opportunity to connect with alumni and discuss campus news as well as allows students to earn an income while on campus. Topics of conversation include: The Marching Storm Band 2017 Macy’s Thanksgiving Day Parade Invitation, Prairie View being listed among 30 Best Universities in the State of Texas, and the opening of the new sports complex to name a few.
As a result of the overwhelming support in the initial years, the Office of Development built a Call Center, located in W.R. Banks. Only a few HBCU’s have a call center on campus. Our call center is available for other campus divisions and the Prairie View A&M Foundations to use in an effort the keep alumni informed. The call center provides meaningful service learning experiences and opportunities for students and alumni to make an interpersonal connection, through creating awareness about noteworthy campus achievements. Our Summer 2016 Phonathon, PV grossed over $80,000 in pledges to support the PVAMU Marching Storm Macy’s 2017 Thanksgiving Day Parade Campaign with an increase in Alumni participation. Alumni support is critical to the campaign, which affords our students to represent the University in a nationally televised event. We are grateful for the support of our National Alumni Association, Dallas, Houston, PV Athletics, PV Nursing Chapters for their support, generating an excess of $24K.
Why do we call?
Our mission is to increase Annual Fund participation among alumni, while also cultivating and stewarding alumni relationships. The reasons we call donors and prospective donors include: 1) to inform alumni about the universities achievements; 2) to ask for their support of the university and various divisions; and 3) to say “Thank You” for contributing to the quality education our students receive. We hope that our calls to alumni will lead to increased engaged through mentoring, providing in-kind services, and financial contributions.
Office of Development
P.O. Box: 519 M.S. 1200
Prairie View, TX 77446