D.B.A. Louisiana Tech University, 2004
M.M.S. Jamnalal Bajaj Institute of Management Studies, Bombay University,1977
B.Com. Sydenham College of Commerce and Economics, Bombay University,1975
Office: NKA Building – Rm 207A
Organization Memberships: Association of Collegiate Marketing Educators, since 2002; Association of Indian Management Scholars International, since 2006; Association of International Business, since 2006; Federation of Business Disciplines, since 2002
Wang, W., Liang, C., & Joonas, K. (in press, 2009). Customer relationship investments, value to the customer, and value to the firm: Integrating attributes and benefits. Southwest Business and Economics Journal.
Joonas, K. & Caballero, R. (2009). Mexican students; attitudes toward personal selling: An exploratory investigation. AIMS International Journal of Management, 3 (3), 201-220.Joonas, K. (2008). Environmentally Friendly Products: Factors Affecting Search for Information. AIMS International Journal of Management, 2 (3), 201-212.
Joonas, K., Ruiz, D. D. , & Tandon, S. (2006). An investigation of the environmental beliefs and attitudes of business students in the U.S.A. and Mexico. Southwest Business and Economics Journal, 14, 39-51.
Hill, C. J. & Joonas, K. A. (2005). The impact of unacceptable wait time on healthcare patients’ attitudes and actions. Health Marketing Quarterly, 23 (2), 69-87.
Joonas, K. (2004). Chester I. Barnard: A brief biography. Regional Business Review, 23, 14-25.
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